Privacy Policy
Last updated:
Welcome to Wesy (“Wesy,” “we,” “our,” or “us”).
Wesy is a weather-powered fashion and outfit recommendation platform that provides weather information, personalized outfit recommendations, AI-powered styling experiences, personalized fashion imagery, shopping recommendations, and related services through our mobile applications, websites, and other digital experiences (collectively, the “Services”).
This Privacy Policy explains what information we collect, how we use and share it, how long we retain it, and the choices and rights available to you.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Scope
This Privacy Policy applies to Wesy’s mobile applications, websites, customer support channels, and related Services.
The Services are intended for users who are 13 years of age or older.
2. Information We Collect
The information we collect depends on the features you use, your device settings, permissions you provide, and applicable law.
2.1 Account and Profile Information
We may collect:
* Email address
* Account identifiers
* Authentication information
* Name or profile information
* Age range
* Style preferences
* Clothing preferences
* Shopping preferences
* Personalization settings
* Subscription information
* Feedback
* Customer support communications
You may choose not to provide certain optional information, although some features may not function properly or may be unavailable.
2.2 Login and Authentication Information
Wesy may allow you to create an account or sign in using:
* Email authentication
* Sign in with Apple
* Google Sign-In
* Other supported authentication providers
These providers may provide limited information necessary to authenticate you, create or maintain your account, and provide the Services.
2.3 Age-Range Information
Wesy may collect or receive your age range to:
* Confirm eligibility to use the Services
* Personalize outfit recommendations
* Adjust styling, comfort, layering, and fit recommendations
* Provide age-appropriate experiences
* Comply with applicable laws and platform requirements
Where appropriate, we may use age-range information rather than collecting your exact date of birth.
2.4 Location Information
With your permission, Wesy may collect or process:
* Precise location
* Approximate location
* City-level location
* Geographic region
We may use this information to:
* Determine local weather conditions
* Provide weather forecasts
* Generate weather-based outfit recommendations
* Deliver weather alerts
* Personalize your experience
You may disable location access through your device settings.
Where available, you may also choose a city manually instead of providing device location.
2.5 Weather Information
Wesy may obtain weather information associated with your selected or detected location, including:
* Temperature
* Weather conditions
* Humidity
* Wind
* UV index
* Precipitation
* Severe weather information
Weather information may be provided by third-party weather services.
Wesy does not guarantee the accuracy, completeness, availability, or timeliness of third-party weather information.
3. Photos, Images, and User Content
Depending on the features you use, you may choose to provide:
* Face or reference photos
* Full-body photos
* Outfit photos
* Wardrobe images
* Profile images
* Other visual content
You retain ownership of content you upload.
You grant Wesy a limited, worldwide, non-exclusive, royalty-free license to host, store, process, reproduce, modify, analyze, and display your content solely as reasonably necessary to provide, maintain, secure, and support the Services and the personalized features you request.
You should only upload images or other content that you own or have permission to use.
4. Face Photos and Reference Images
4.0 Current Status
Face swap is not available in the app today. Face photos you add in the app stay on your device. They are not uploaded to Wesy and are not used to generate images.
If we offer face swap in the future, it will be optional, it will only run when you request it, and we will ask your permission in the app before any face photo leaves your device.
4.1 Why We Use Reference Images
Wesy may provide AI-powered features that create personalized fashion imagery using your appearance.
To use these features, you may choose to provide a face photo or another reference image.
Your reference image may be used to maintain visual consistency across personalized outfit images and other AI-powered fashion experiences.
4.2 Why We Store Your Reference Image
If you choose to use face swap, Wesy may store the reference image you select with your account, only after you give permission in the app.
We may store this image so that Wesy can create personalized outfit images for you over time without requiring you to upload the same photo every time you use the feature.
Your reference image may remain associated with your account until you:
* Replace the reference image
* Delete the reference image
* Delete your Wesy account
Where supported, you may manage your reference image through your account or profile settings.
4.3 How Reference Images Are Used
Reference images and visual characteristics derived from them may be processed to provide:
* Personalized AI fashion imagery
* AI-powered styling experiences
* Visual personalization
* Outfit recommendations
* Virtual styling or try-on experiences
* Related fashion personalization features
Wesy does not use reference images for:
* Identity verification
* Authentication
* Law-enforcement identification
* Credit decisions
* Employment decisions
* Other similar eligibility decisions
Unless separately disclosed and consented to where required by law, Wesy does not create or store biometric identifiers or biometric templates for the purpose of uniquely identifying an individual.
Wesy does not sell your uploaded reference images.
Wesy does not use uploaded reference images to train general-purpose artificial intelligence models without your explicit consent.
5. AI Image Processing
Wesy uses artificial intelligence and related technologies to provide personalized fashion imagery and recommendations.
When you request an AI-powered feature, Wesy may process information such as:
* Your stored reference image
* Other images you choose to provide
* Prompts
* Style preferences
* Clothing preferences
* Weather information
* Location or city information
* Personalization settings
* Information necessary to generate the requested result
This processing allows Wesy to create personalized outfit imagery and styling recommendations based on your appearance, preferences, and current or forecast weather.
AI-generated images and recommendations may contain inaccuracies, unexpected results, or visual artifacts and may not perfectly represent your actual appearance, clothing, fit, or preferences.
6. Third-Party AI Processing
Some Wesy AI features may rely on third-party artificial intelligence or image-processing service providers.
When you use a feature that requires third-party AI processing, Wesy may transmit information necessary to perform the requested feature, which may include:
* Your selected reference image
* Other images you provide
* Prompts
* Style information
* Clothing information
* Weather context
* Other personalization inputs necessary to generate the requested result
Wesy will tell you and ask your permission in the app before sending your reference image to a third-party AI provider. Wesy will not send it without your permission.
Third-party AI providers process this information on Wesy’s behalf for the purpose of providing the requested AI functionality.
Wesy seeks to use service providers subject to contractual, technical, and organizational safeguards appropriate to the information being processed.
Wesy does not authorize third-party AI providers to use your reference images to independently identify you or for unrelated advertising purposes.
Where applicable under our agreements with those providers, we require information processed on our behalf to be handled consistently with our privacy and security requirements.
7. Artificial Intelligence and Automated Recommendations
Wesy may use artificial intelligence, machine learning, computer vision, algorithms, and automated systems to provide:
* Outfit recommendations
* Personalized fashion imagery
* Style recommendations
* Shopping recommendations
* Weather-based recommendations
* Personalized content
These systems may consider information including:
* Reference images
* Uploaded images
* Style preferences
* Clothing preferences
* Weather information
* Location information
* User interactions
* Prompts
* Personalization inputs
AI-generated content should be treated as a recommendation rather than a guarantee of appearance, fit, suitability, or real-world results.
8. Usage Information
We may automatically collect information about how you interact with Wesy, including:
* Screens viewed
* Features used
* App interactions
* Session information
* Navigation activity
* Search activity
* Recommendation engagement
* Product interactions
* Affiliate-link interactions
* Sponsored-content interactions
* Referral information
We may use this information for analytics, personalization, security, recommendation improvement, and product development.
9. Device and Technical Information
We may collect:
* Device model
* Operating system
* App version
* Browser type
* Language settings
* Time zone
* IP address
* Device identifiers
* Advertising identifiers, where permitted
* Mobile network information
10. Analytics and Diagnostics
We may collect:
* Crash information
* Error logs
* Diagnostic information
* Performance information
* Stability information
* App-health information
We use this information to maintain, troubleshoot, secure, and improve Wesy.
11. Firebase and Similar Services
Wesy may use Google Firebase and similar technology services, including:
* Firebase Analytics
* Firebase Authentication
* Firebase Crashlytics
* Firebase Cloud Messaging
* Firebase Remote Config
* Firebase Firestore
* Firebase Storage
* Firebase Performance Monitoring
Depending on the services enabled, these providers may process:
* Authentication information
* Device information
* Usage information
* Diagnostic information
* Performance information
* Push-notification tokens
12. How We Use Information
We may use information to:
* Provide weather information
* Generate weather-based outfit recommendations
* Generate personalized fashion imagery
* Provide AI-powered styling features
* Maintain reference images for continued personalization
* Personalize recommendations and content
* Create and maintain accounts
* Authenticate users
* Deliver notifications
* Provide customer support
* Operate and secure the Services
* Analyze product usage
* Improve recommendations and Service performance
* Prevent fraud, abuse, and security incidents
* Conduct analytics and research
* Operate shopping and affiliate experiences
* Measure advertising and marketing effectiveness
* Comply with legal obligations
We may use aggregated or de-identified information to understand trends, evaluate features, and improve the Services.
13. Advertising, Attribution, and Marketing
Wesy may work with advertising, analytics, attribution, and marketing providers.
These providers may help us:
* Measure campaign effectiveness
* Understand user acquisition
* Measure conversions
* Analyze engagement
* Improve marketing performance
* Deliver or measure advertising where permitted
Depending on the technologies used, information processed may include:
* Advertising identifiers
* Device identifiers
* Attribution information
* Campaign information
* Referral information
* App-interaction events
Where required by applicable law or platform policy, Wesy will request appropriate permission or consent before using information for tracking or personalized advertising.
Wesy does not sell personal information for monetary consideration.
Certain disclosures to advertising or marketing partners may be considered “sharing,” “targeted advertising,” or similar activity under applicable privacy laws.
Where required, users will be provided applicable choices or opt-out rights.
Wesy does not use face or reference images for advertising targeting.
14. Cookies, SDKs, Pixels, and Similar Technologies
Wesy and our service providers may use:
* Cookies
* Mobile SDKs
* Tracking pixels
* Local storage
* Similar technologies
These technologies may be used to:
* Provide Service functionality
* Remember preferences
* Analyze usage
* Maintain security
* Measure marketing performance
* Support attribution
* Personalize experiences
15. Shopping and Affiliate Links
Wesy may display:
* Shopping recommendations
* Product recommendations
* Affiliate links
* Retailer links
* Sponsored recommendations
If you purchase a product after following certain links, Wesy may receive a commission or other compensation.
Wesy generally does not receive or process payment-card information for purchases completed directly with third-party retailers.
Purchases made through third parties are governed by the applicable retailer’s terms, privacy policies, shipping policies, and return policies.
16. Sponsored Content
Wesy may display sponsored, promoted, or paid content from brands, retailers, advertisers, or other partners.
Sponsored content may be identified as sponsored, promoted, paid, or through another appropriate disclosure.
We may collect information about interactions with sponsored content, including impressions, clicks, engagement, and conversion information, for measurement and reporting purposes.
17. Push Notifications
With your permission, Wesy may send:
* Weather alerts
* Outfit recommendations
* Style recommendations
* Shopping recommendations
* Product updates
* Service announcements
* Promotional communications
You may manage or disable push notifications through your device settings.
18. How We Share Information
Wesy does not sell personal information for monetary consideration.
We may disclose information to service providers that assist us with:
* Cloud infrastructure
* AI processing
* Image processing
* Authentication
* Analytics
* Weather information
* Customer support
* Notifications
* Security
* Marketing and attribution
These providers may process information on our behalf only as reasonably necessary to provide their services, subject to applicable contractual obligations and privacy requirements.
As described above, personal information, including reference images, may be provided to third-party AI or image-processing providers when necessary to perform AI features requested by you and after appropriate disclosure and permission.
Legal and Safety Reasons
We may disclose information when reasonably necessary to:
* Comply with applicable law
* Respond to valid legal process
* Protect users or the public
* Protect Wesy’s rights or property
* Detect or prevent fraud and abuse
* Maintain security
* Enforce our agreements
Business Transactions
Information may be transferred or disclosed in connection with:
* A merger
* Acquisition
* Financing
* Investment
* Reorganization
* Asset sale
* Bankruptcy
* Similar corporate transaction
19. Data Retention
Wesy retains personal information only for as long as reasonably necessary to provide the Services and fulfill the purposes described in this Privacy Policy.
Reference Images
Your selected reference image may be stored for as long as it remains associated with your Wesy account.
This allows Wesy to generate future personalized fashion images without requiring you to repeatedly upload the same image.
You may replace or delete your reference image.
When you replace or delete a reference image, Wesy will delete or de-identify the previous image from active systems within a reasonable period, subject to limited retention reasonably necessary for backups, security, fraud prevention, legal obligations, or dispute resolution.
AI-Generated Images
AI-generated images saved to your account may be retained until you delete the images or delete your account.
Images that show your face are private to your account and are deleted when you delete them or delete your account.
Other Account Information
Other information may be retained as reasonably necessary to:
* Provide the Services
* Maintain accounts
* Maintain security
* Prevent fraud or abuse
* Resolve disputes
* Comply with legal obligations
* Enforce agreements
Deleted information may remain temporarily in backups before removal through normal backup-retention processes.
20. Data Security
Wesy uses commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
Reference images and other personal information are stored using systems designed to restrict unauthorized access.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
21. International Data Transfers
Wesy and our service providers may process or store information in countries other than your country of residence.
Where required by applicable law, we use appropriate safeguards for international transfers of personal information.
22. Your Privacy Rights
Depending on where you live, you may have rights to:
* Access your personal information
* Correct inaccurate information
* Delete personal information
* Obtain a copy of certain information
* Restrict certain processing
* Object to certain processing
* Withdraw consent
* Opt out of certain advertising or data-sharing activities
* Request data portability
* Appeal certain privacy decisions where applicable
We may need to verify your identity before processing certain requests.
Where applicable, withdrawing permission for certain processing may prevent the associated feature from functioning.
23. California Privacy Rights
California residents may have additional rights under applicable California privacy laws.
These may include rights to:
* Know what personal information is collected
* Access personal information
* Correct inaccurate information
* Delete personal information
* Opt out of certain sales or sharing
* Limit certain uses of sensitive personal information where applicable
* Exercise privacy rights without unlawful discrimination
Wesy does not sell personal information for monetary consideration.
If Wesy’s advertising practices constitute “sharing” under applicable California law, eligible users will be provided an appropriate method to exercise applicable opt-out rights.
24. European and UK Privacy Rights
Users located in the European Economic Area, United Kingdom, or similar jurisdictions may have additional rights under applicable data-protection laws.
Depending on the processing activity, our legal bases may include:
* Consent
* Performance of a contract
* Legitimate interests
* Compliance with legal obligations
Depending on applicable law, you may have rights to access, correct, delete, restrict, object to processing, withdraw consent, or receive a portable copy of certain personal information.
Age-related consent requirements may vary by jurisdiction.
25. Children’s Privacy
Wesy is not intended for children under the age of 13.
You must be at least 13 years old to use the Services.
Wesy does not knowingly collect personal information, including reference or facial images, from children under 13.
If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.
If you are a parent or legal guardian and believe that a child under 13 has provided personal information to Wesy, please contact us using the information below.
Users between 13 and the age of legal majority in their jurisdiction should use the Services with the involvement of a parent or legal guardian where required by applicable law.
26. Account, Reference Image, and Data Deletion
Users may initiate account deletion through account settings within the Wesy application where account functionality is available.
You may also be able to replace or delete your stored reference image independently without deleting your entire account.
When you delete a stored reference image, Wesy will remove the image from active Wesy systems within a reasonable period, subject to limited retention permitted for backups, security, fraud prevention, legal obligations, or dispute resolution.
When you delete your Wesy account, Wesy will delete or de-identify personal information associated with your account, including:
* Stored reference images
* Uploaded images
* Saved AI-generated images
* Profile information
* Personalization information
* Other account-associated personal information
unless limited retention is reasonably necessary or legally required.
Where applicable, Wesy will also take reasonable steps to instruct service providers processing personal information on our behalf to delete applicable information in accordance with our agreements and applicable law.
Account deletion does not automatically cancel subscriptions managed by Apple, Google, or another third-party billing provider. You may need to separately cancel an active subscription through the applicable provider.
27. Third-Party Services
The Services may integrate with or link to third-party websites, retailers, platforms, AI providers, or other services.
Wesy is not responsible for the independent privacy practices, content, products, or services of third parties acting independently of Wesy.
We encourage you to review applicable third-party privacy policies before providing information directly to those services.
28. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
* Our Services
* Technologies
* Business practices
* Service providers
* Legal or regulatory requirements
* Platform requirements
When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.
Where required by law, we may provide additional notice or obtain consent before material changes become effective.
29. Contact Us
For questions, privacy requests, account deletion requests, or concerns regarding this Privacy Policy or Wesy’s privacy practices, please contact us:
Company: Wesy
Email: wesy.ai.support@gmail.com
Website: www.wesyai.com